Companies large and small are increasingly turning to the startup ecosystem for inspiration to boost their corporate innovation programs. Many try to adopt lean startup methodologies such as customer development, minimal viable products and validated learning, etc. Some even try to annex whole startups through incubation and accelerator programs. Unfortunately, the outcomes of such initiatives have been a mixed bag – lean startup practices are difficult to implement in large siloed organisations, while feisty startups rarely thrive within rigid corporate frameworks.
NUS Enterprise has teamed up with Jan Auernhammer, founder of Design Innovation X, to organise a series of meetups to explore if there is a better way for corporations to tap the entrepreneurship wave. We aim to examine how design thinking strategies may be adapted to help companies better engage the startup ecosystem and promote intrapreneurship within their ranks. These meetups will be hosted at the Hangar at Science Park on the third Tuesday of every month. Each session will feature an industry practitioner who will present his or her experience in designing for innovation.
The first meetup was fronted by Jan Auernhammer himself on 21-February. Jan is well-versed in creativity, design and innovation practices and is currently a Research Scientist at the SUTD-MIT International Design Centre. Over the course of the evening, Jan presented a comprehensive framework for leveraging design thinking to bring innovation into organisations. Interspaced between lively discussions with the audience, Jan presented a number of anecdotal examples of companies that have adopted and adapted various tools, processes, team structures and work spaces to drive creativity and innovation into their products and solutions.
The next meetup in this series is scheduled for March 21. Do reserve your spot for the upcoming sessions here: DFI RSVP.